Analytics & Performance

Track your lead performance and ROI

Total ROI

3.2x

+0.4x from last month
Revenue Generated

$2.3M

+18% growth
Lead Cost

$127

-12% (improved)
Win Rate

23%

No change
Lead Volume & Conversion Trend
Jan Feb Mar Apr
ROI Meter

3.2x

Excellent Performance

Industry Average: 2.1x
Performance by Lead Source
Source Leads Won Revenue ROI
BuildingConnected 187 52 (28%) $1.4M 4.1x
Yelp Business 160 29 (18%) $890k 2.8x
Direct Inquiries 47 15 (32%) $420k 5.2x
Lead Activity Heatmap

Darker = More Activity

Mon
Tue
Wed
Thu
Fri
8am - 5pm
AI-Powered Insights
Opportunity Alert

Storm damage leads have 41% conversion rate vs 23% average. Consider increasing budget allocation by 25% for these lead types.

Response Time Impact

Leads contacted within 1 hour have 3x higher conversion. Currently missing this window on 32% of leads.

Geographic Expansion

Peninsula area shows high demand with low competition. Estimated 40+ additional leads/month.

Pricing Optimization

Your win rate on $100k-150k projects is 35% vs 23% overall. Focus on this sweet spot.