1. Landing Page

Hero & Value Proposition

Explains how HotHouse Leads anonymizes seller stories and matches them with qualified buyers. Reinforces that no property listing or brokerage service is provided.

Consent Disclosure

Shows the opt-in language from postcards, including consent to share anonymized correspondence and the right to opt out anytime. Includes link to privacy policy and terms.

Call-to-Action

“Start My Seller Profile” button that scrolls to intake form. Secondary CTA offers a phone number for assistance.

2. Intake Form

Contact & Property

Collects name, email, phone (optional), property address, property type, beds/baths, and current occupancy status.

Motivation Signals

Captures desired sale timeline, price expectations, renovation needs, and flexibility on closing terms.

Communication Preferences

Allows seller to choose SMS, email, or phone follow-up; includes TCPA consent checkbox and acknowledgement of data sharing terms.

3. Confirmation & Warmup

Success State

Thanks the homeowner, reiterates anonymization process, and provides estimated timeline for marketplace publication.

Conversation Kickoff

Offers “Ask a question” chat widget and default SMS message to start the concierge dialogue immediately.

Transparency Center

Displays what information will be visible on the marketplace card versus what remains hidden until a buyer unlocks.

Send welcome email/SMS with opt-out link. Log consent timestamp and IP address. Trigger anonymization workflow and review queue.