HotHouse Leads Data Pipeline

Acquisition Processing Marketplace Governance

Postcard Outreach

USPS EDDM campaign with QR code and disclosures. Seed addresses validate drop timing and creative quality.

Landing Page Opt-In

Consent capture, intake survey, and communication preference selection with TCPA checkbox and timestamp logging.

Conversation Warmup

SMS/email/chat transcripts stored in messaging service, tagged with intent signals and sentiment scores.

Anonymization Engine

Redacts PII, generates conversation summaries, and flags entries requiring manual QA before publication.

Lead Scoring

Combines survey answers, sentiment, and engagement metrics to produce a motivation score and pricing tier.

Marketplace Card

Publishes anonymized profile showing property stats, seller intent, available data types, and unlock method.

Credit & Auction Engine

Handles credit purchases, bidding windows, exclusivity timers, and unlock notifications to winning buyers.

Unlock Ledger

Records buyer identity, timestamp, and data scope released. Integrates with compliance dashboards for monitoring.

Feedback & Retention

Collects buyer outcome reports, manages opt-outs, and enforces retention schedules for correspondence and consent logs.